Let’s Love Louder initiative is a call to action to lead with empathy and our hearts. The open letter to the beer community is bringing awareness to Israel’s military occupation of Palestine and advocating to end the genocide of Gaza. Launched by Jacque Irizarry, graphic designer, photographer, activist, and a Bevolution Creators in Bev Grant recipient, this letter and accompanying pledge are meant to empower the brewing industry to rise up and “open our hearts and love louder.”
Beer is for Everyone, and Women of the Bevolution have partnered with Jacque and her initiative, Let’s Love Louder, to amplify this message worldwide. Through a collaborative fundraiser, 100% of the profits from merchandise sales will go to support Tomorrow’s Women, a non-profit dedicated to empowering young Palestinian and Israeli women to enact change in conflict zones. This includes providing immediate humanitarian aid to women, their families, and communities in Gaza through the Gaza Girls program.
The merchandise artwork symbolizes peace and hope and was designed by Jacque. The art features three poppies, which are displayed as a sign of solidarity and to represent the Palestinian connection to their land. Around the poppies, there are seven straws of wheat and five olives, which are plants both grown in the region and collectively symbolize 75 years of the occupation of Palestine.
In light of the complex political situation surrounding Palestine, we're offering two distinct design options. One features the bold statement "Free Palestine," symbolizing solidarity and advocacy. However, we acknowledge the reality that advocating for such causes can be challenging in certain environments. For individuals who may face consequences or feel unsafe expressing their support openly, we've created a second design without the explicit call to action. This approach respects varying comfort levels and safety concerns, allowing individuals to participate in the cause in a manner that aligns with their personal circumstances.
